“SBDS supports developing companies by formulating business and communication strategies, by searching for customers, for partners or for investors and by structuring, negotiating and implementing (financial) transactions

Thomas Ellenberger


Developing business is our passion! We are committed to an holistic approach and support our clients with tailor-made services suitable to their specific characteristics and individual needs.

We believe in creating value through

  • Working in variegated teams – with different academic and practical expertise complementing each other. Flexible addition of specialists
  • Comprehensive multi-sector approach
  • Utilise external and independent views

We like to be creative – both networkers and lateral thinkers – we try new ways and do not shy the less obvious.

Being engaged with ideas, innovations, new technologies, applications and social phenomena helps create value for our customers.

Services offered

B2B / B2C market entry and market development

  • Research of market information
  • Support the development of the storyline and communication materials for addressing potential customers
  • Identification and contacting of potential partners and customers in Switzerland and abroad
  • Structuring, negotiating and implementing deals

Corporate Finance

  • Search for investors / support with capital raising
  • Search for strategic buyers
  • Search for acquisition targets
  • Support our clients throughout the entire transaction process including contacting potential investors or buyers – preparing and conduct presentations – supporting negotiations till deal closing – bringing in financial expertise

Media Services

  • Development of a “News Strategy”
  • We favor generating content, based on a journalistic approach – by delivering exciting contents, we create opportunities to propagate the brand and the messages in the editorial environment
  • Distribution of content – efficient use of offline, online and social media

East-West-Bridging (China/Switzerland)

  • Connect buyers and sellers of intellectual property [IP] – putting IP from Switzerland/Europe to work in China/Asia

Strategic Consulting

  • Focus on strategic themes in the context of business development
  • E.g., we propose one or several market entry strategies according to the clients’ specific characteristics. We deliver market intelligence and assess our client’s projects. We support the development of business plans


Thomas Ellenberger

Founder and Managing Partner of SBDS GmbH, Project Manager

  • Profound experience in business development
  • Professional background includes activities in asset management (Rasini Fairway Capital Ltd., Swiss Capital Alternative Investments AG) and strategy consulting (McKinsey & Company, Inc.)
  • Professional experience in a large number of countries in Europe, lived in Germany for 5 years and in UK for 2 years
  • MA in art/orchestra conducting from the Berlin University of the Arts (UdK); BA in business administration and MA in quantitative finance from the Universities of St. Gallen and Zurich; CFA and CAIA charterholder

Christian Bieri

Project Manager

  • Extensive experience in business building
  • 15+ years track record in client acquisition and management in the B2B sector
  • Professional background includes various positions in the reinsurance sector (SwissRe, MS Amlin AG) and strategy consulting (McKinsey & Company, Inc.)
  • Served Latin American region for two years (SwissRe), lived in Spain for three years and in Canada for three years
  • Master in Industrial Management & Manufacturing (ETH Zurich)

Norman Pyhan

Business Development Manager

  • 10+ years of professional experience in the hospitality industry, especially in sales, event management and digital distribution
  • Professional background includes various positions at Marriott International Inc., and Advisor to the Executive Committee of Mövenpick Hotels & Resorts
  • Degree in Hotel Management
  • BA of Science/ Business Administration & International Management (HWZ Zurich)

Beat Kohler

Project Manager – Media services

  • Many years of professional experience in the fields of journalism (offline, online), photo/ video and social media management
  • Professional background includes positions such as editor of magazine “Renewable Energies“ at Swiss Association for Solar Energy SSES (since 2016), Head of Communications at Gasser Felstechnik AG, Editor-in-Chief of Journal B and Jungfrau Zeitung
  • Pedagogical education, various further education in the fields of journalism, photography, video, etc.

Michèle Fierz

Research, Business Development

  • Law student at the University of Zurich UZH
  • Matura at the Büelrain state college of economics in Winterthur

Valérie Montavon

Research, Administration, Office Management

  • Longterm experience as Executive Assistant and Recruiting at McKinsey & Company, Inc.
  • Higher Education from Int. School of Tourism, Zurich and Business School Baden

Dr. Christian Camenzind

Member of the Advisory Board

  • Independent Investor and Board Member (Chairman of B&I Capital AG, Zurich and Singapore; Credit Suisse (Switzerland) Ltd.; Swiss Cyber Gate AG, Zurich
  • Professional background includes various senior positions in financial services (Chief Operating Officer Wealth Management Asia/Pacific, Deutsche Bank, Singapore; 11 years Chief Executive Officer, Bank Sal. Oppenheim jr. & Cie (Switzerland) Ltd, Zurich; Head of Private Banking International, Bank Leu Ltd, Zurich, Switzerland; various management positions at Credit Suisse in Zurich, London and Luxembourg)
  • Doctorate in Law from the University of Zurich; Wharton School, University of Pennsylvania, USA

Prof. Florin Baeriswyl

Member of the Advisory Board – Focus East-West-Bridging (China/Switzerland)

  • Chairman DAI Brand & Design Agentur, since 1987 in Zürich
  • Master in Brand Strategy, DeTao Group Beijing
  • Founder and leader of the Institute for Swiss International Branding (ISIB), DeTao Masters Academy Shanghai
  • Professor for Brand Strategy & Management, SIVA University Shanghai
  • Deputy-dean of China Industrial Design Association (CIDA)
  • Swiss representative of World Industrial Design Conference (WIDC)
  • Florin Baeriswyl consulted a.o. Nestle, Swissair, USM, Red Bull, Deutschen Bank, City of Shanghai, Province of Zhejiang, to enhance their brand value. He created „BESIGN“ – Brand & Design – as a new term standing for a coherent visualization of the brand strategy in all touch points
  • Winner of several awards, a.o.: Red Dot, IF, Good Design

Reference Clients

CLA SA, Delémont

CLA Clinical Laboratory Automation SA

RedCloud Technologies Ltd., London/UK

RedCloud Technologies Ltd., London/UK

ESM AG, Zürich

Mice Market

INR SA, Moutier

INR SA, Moutier

Joulia SA, Biel

Joulia SA

Organising Committee 2020 IIHF Ice Hockey World Championship AG, Zug

Organising Committee 2020 IIHF Ice Hockey World Championship AG, Zug

Optimo Medical AG, Biel

Swiss Cyber Gate AG, Zürich

Reference case Designergy SA „Supermodule – innovatives Bauen mit Photovoltaik“


Nueschelerstr. 35
8001 Zurich

Thomas Ellenberger
+41 79 528 70 67